The College of Charleston wanted a bold, different approach—a commercial that didn’t just showcase the school, but truly captured its energy, culture, and connection to the city. From the start, we focused on a fresh, dynamic concept, leading the process from pitching ideas to scriptwriting and casting over 30 real students to ensure authenticity. Visually, we embraced a cinematic style, using anamorphic lenses to craft immersive, wide-screen compositions that showcased both student life and the vibrant backdrop of Charleston. Every shot was designed to feel real, unscripted, and full of movement—bringing the College’s story to life in a visually striking way. The final deliverables included a 30-second broadcast spot, a 15-second streaming cut, and a 45-second Director’s Cut for YouTube and social media—each designed to make a lasting impact and set the College apart.
Once our team won the RFP for this project, we hit the ground running. We pitched five bold concepts, and after collaborative discussions, the College of Charleston selected their favorite. With the clock ticking, we had just three weeks before our filming dates, in order to stay on track with the client's aggressive timeline. During this fast-paced period, we refined the script to ensure it captured the essence of the College’s dynamic atmosphere. At the same time, we were coordinating with 30+ real student cast members, each selected to authentically represent the College community. Scheduling became a puzzle as we worked with multiple departments across campus to secure locations, permissions, and availability. Every detail—down to the smallest logistic—had to be carefully managed to ensure a smooth shoot. The pressure was high, but the result was a seamless pre-production process that set the stage for a successful shoot
“Our partnership with Key West Boats began in 2020 with an ambitious project—capturing their entire 14-boat fleet over five action-packed days of filming and photography. One standout moment? A breathtaking aerial shot of all fourteen boats cutting through the Ashley River in perfect formation—one of our all-time favorite drone captures. Since then, our collaboration has only grown. Year after year, we continue to produce high-quality video and photography, keeping their content fresh for both new and existing models. Our work is featured prominently on the Key West Boats website, in dealerships across the country, and throughout their social media platforms—helping them make a lasting impression in a competitive market.”
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“Our team handles casting all of the talent, planning locations, shotlists, schedules, and all the other details that go into making a successful shoot simple for the client. We’ve created a lifestyle video for every boat in the Key West fleet.”
“Every year, we embed ourselves in the rhythm of Charleston Wine + Food, capturing the energy, flavor, and soul of the five-day festival. Our team splits up to cover 25+ events across the city and film over 10 interviews with chefs and talent from around the world. This isn’t just a recap—it’s the official hype reel that sets the tone for the next year. By now, attendees are excited to see our cameras; they know the magic we’ve created in past videos and want to be part of it. Our focus is on diversity, celebration, and storytelling—always aiming to craft something even more unforgettable than the year before.
“Beyond the main recaps, we produce a steady stream of punchy social shorts for Charleston Wine + Food—built to drop fast during the festival and keep the momentum going after. Some are mapped out ahead of time, others come together on the fly from something we captured spontaneously. We tailor every piece for platform-specific impact, delivering in all the right formats—vertical, square, horizontal—so it’s ready to hit feeds wherever the audience is scrolling.”
“As part of our ongoing partnership with Charleston Wine + Food, we create a range of ad spots and commercials designed to drive ticket sales for the upcoming year. From ticket launch announcement videos to airport ads and sponsored social content, these pieces carry the same vibrant energy as our recaps—layered with punchy on-screen text and clear calls to action. Whether it’s on a phone screen or a terminal monitor, the goal is the same: grab attention and get people excited to be part of the next festival.”
“Our videos for Kiawah River create a sensory experience. We want you to feel the water rippling, smell the pluff mud, taste the salt. Being at home outdoors is what the lowcountry is all about, and we love getting our feet dirty (and wet) in the process of each year’s production. In close collaboration with the Kiawah River marketing team, we’ve continuously pushed to differentiate their visual identity—setting a standard that others in the space have since tried to follow.
“We create in depth video walkthroughs and detailed photography of every boat so potential buyers can learn everything they need to know about each model before even visiting a dealership. These videos also allow Key West Boats to control the narrative on how the features of their boats are introduced to customers and dealerships. Our team handles all filming, photography, voiceover casting/recording, and script supervising.”
“We capture video and photography in tandem on every shoot, maximizing the content created for Key West Boats while ensuring seamless visual continuity across their campaigns. From high-energy action shots on the water to detailed stills that highlight craftsmanship, our photography helps their boats jump off the page.”
“Our work with Kiawah River captures the distinct blend of upscale living and untamed Lowcountry beauty. As the community has grown—especially with the addition of The Dunlin, a luxury boutique hotel—our content has evolved to reflect that elevated aesthetic while staying rooted in the raw, authentic spirit of the Sea Islands.
“From the women behind Kiawah River Farms to local fishing guides and the community’s own Chief Environmental Officer, we focus on the people who bring Kiawah River to life. Their stories reflect the spirit of the Lowcountry—deeply connected to the land, the water, and each other. Showcasing these voices adds depth and authenticity to the brand, reminding viewers that Kiawah River is more than a destination—it’s a community.”
Over the course of three action-packed days, our team covered a lot of ground—from the iconic sunrise at The Battery to the adrenaline of surfing at Folly Beach, astronomy under the stars, study breaks in The Cistern, and even welding in art class. Each scene was carefully crafted to fit our script and storyboard. Flexibility and quick thinking are essential in our process, and our ability to adapt on the fly is one of our team's greatest strengths. This came into play when we had to scrap our engineering scene due to a malfunction with CofC's robot. But we didn’t miss a beat. Instead, we improvised by capturing a scene of engineering students flying an FPV drone (which in fact was being piloted by Director Matt Coda himself), keeping the energy high and the narrative flowing. In the end, the combination of careful planning and adaptability allowed us to capture the full spirit of campus life in a way the The College of Charleston had never done before.
With a tight turnaround for the edited commercial, our post-production team worked around the clock to meet the client's deadline. This process included delivering multiple mastered versions of the final spot to match the specific technical requirements for platforms like Hulu, Broadcast, and ESPN—ensuring that the commercial looked and sounded its best no matter where it aired In addition to the final edits, we also provided the College of Charleston with all of the raw footage from the shoot, allowing them to incorporate the material into their broader video library for future use. We’re incredibly proud of how this project came together!
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